Free domestic shipping on orders over $100

Blluemade x Reed & Co x Vestis

Reed & Co Blluemade Vestis

Reed & Co x Blluemade x Vestis SS21 editorial

Reed & Co x Blluemade x Vestis SS21 editorial

Reed & Co x Blluemade x Vestis SS21 editorial

Reed & Co x Blluemade x Vestis SS21 editorial

"Behind the Locked Door of a Restaurant Making it Work with a Walk-Up Window"... the title says it all! We are pleased to present this editorial featuring

Reed & Co.'s Reed Putlitz as model, set in his plant-based cafe in Pittsburgh's Lawrenceville neighborhood, which has been open for walk-up only during the pandemic. In this shoot, styled by Blluemade stockist Vestis and featuring selections from our SS21 collection, we see a small business owner, creative, and individual exulting in the freedom and constrictions of this moment. There is a playfulness but also sense of severity, given the realities of this past year. And yet, there is excitement, there is possibility, there is hope.

Shot by Dan Landoni

Clothing by Blluemade

Jewelry by Aaronel deRoy Gruber courtesy of The Irving and Aaronel deRoy Gruber Foundation

Styling by Vestis

Model and location Reed & Co