
"Behind the Locked Door of a Restaurant Making it Work with a Walk-Up Window"... the title says it all! We are pleased to present this editorial featuring
Reed & Co.'s Reed Putlitz as model, set in his plant-based cafe in Pittsburgh's Lawrenceville neighborhood, which has been open for walk-up only during the pandemic. In this shoot, styled by Blluemade stockist Vestis and featuring selections from our SS21 collection, we see a small business owner, creative, and individual exulting in the freedom and constrictions of this moment. There is a playfulness but also sense of severity, given the realities of this past year. And yet, there is excitement, there is possibility, there is hope.
Shot by Dan Landoni
Clothing by Blluemade
Jewelry by Aaronel deRoy Gruber courtesy of The Irving and Aaronel deRoy Gruber Foundation
Styling by Vestis
Model and location Reed & Co